People Don't buy products they buy feelings

Together, against all odds, I decided to go outside my character and sell my book to a total stranger.

She was a beautiful young lady.

Face like butter
Hair like a flower
Voice like the river

I asked if she loved poetry, she could have ignored or simply demonstrated the Nigeriannness the average Nigerian is known for

But, maybe like me, she played out of the “character” of the average Nigerian, known to reflect the decay and rot our government has moulded us into.

She said, yes, with a friendly expression that encouraged me to give a copy of Water and Fire to her and her friend or maybe sister, because they looked alike so much they could pass for twin sisters.

They both wore their hair in braids I think, and were dressed in the kind of casual that passes for tantalizing.

They both wore beauty so simple and so easy, they made a pulchritudinous statement!

Yes, check your dictionary.

You know the type of simplicity that grabs and holds you hostage till you no longer simply think but level up in your admiration and attraction

One was Water and the other Fire!

Like my book, Water and Fire!

It was only fitting I gave them a copy.

So I gave them both a copy and told them what it contained.

She asked how much it sold for, I replied, and with a grateful heart and the most beautiful expression of sincerity and genuineness, she offered a promise!

A Promise I would never have had if I hadn’t taken a bold step and offered my book.

Sometimes, to get the answers you seek, ask the most difficult questions.

Learn to go out of character and get the result you have never gotten before playing the same character you are known for.

Last weekend I did something different, by talking to a bolt driver about my book, I sold faith that germinated this week when he called to let me know that his friends all want their own copy.

I took a leap of faith with action, now it has resulted to money in my account.

Today I got a promise that will lead to more.

People don’t buy products, they buy into feelings!

Create the right feels, and in the end, you will get the most rewarding and deserving fees!

But please, have a product, and put a price tag to it.


The Authorpreneur
www.ofunneceo.blogspot.com