Chapter 1 If you wanna grow a brand You must move people from customers/clients/friends to a tribe(community). Quit settling for a hundred likes and feeling like a celebrity The true celebrity is smiling home to the bank, quietly. A 100 likes does not equal a hundred grand in your account. But 1 like can lead and open you to thousands of dollars worth of opportunity. But be careful who you move. It's like an APC die hard fan moving a PDP loyalist to his party gathering. Or a Titian trying to pull a Mercy supporter to their get-together. You can imagine the outcome. You must pull people who agree with your ideology. The people you have are the people you are...in other words, they Mirror and reflect you. The people you have are the principles you hold dear. This is true when you have moved them from customer or client to tribe and community. The attribute and idealogy you are is what you will use to poach and invite people. A wise CEO was asked du...
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