The Authorpreneur

Let's talk apple today... Not the one Eve ate and gave Adam so he can have sense But the one the Adams of the millennials are using to lure the Eve's of today without sense, just to suck their oranges. I'm talking Steve's apple Not Eve's apple Apple has a crowd A cult A class One, everyone wants to belong to Do you know Apple has a fanbase family in tjr US and UK? Where people who use apple meet and greet, with even their own president!!! Yes, these strangers, connected by apple, leave their homes on a particular day chosen by them and gather in a fine restaurant, bar or garden. These people didn't build Apple Their fathers and mother's didn't build it They don't have shares They are not related to the owner of Apple Yet, they are die hard fans They will kill for it. You can't create anybody You can only relate with them through the power of communication. This is what communication does Apple has cre...

Chapter 2 Learn to follow other tribes. Not quacks tribes. Those who have successful built their products from brands to tribes. Follow tribes like Apple, Pepsi, Coca-Cola. Learn how they have built their tribe. If you don't cream your ideas by learning, they will crude out. The tribe you want to create determines how much you will charge. Unilag is a tribe They have their own way and culture. They know their community. They know which artists to bring and when. Instagram is a tribe Twitter too Redbull...known for extreme sports. Consumers of Redbull walk with a certain swag and signature step. They know what you beer drinkers don't know. Let's talk about NIKE! NIKE....known for performers who are willing to dare the odds, brave the odds and just do it!!! NIKE has built themselves into a brand known for achievers. It has become their signature. Once you see a NIKE product, motivation and success from hardwork and determination c...