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How to build a successful online Tribe and Digital Community

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Chapter 2

Learn to follow other tribes.

Not quacks tribes.

Those who have successful built their products from brands to tribes.

Follow tribes like Apple, Pepsi, Coca-Cola.

Learn how they have built their tribe.

If you don't cream your ideas by learning, they will crude out.

The tribe you want to create determines how much you will charge.

Unilag is a tribe

They have their own way and culture.

They know their community.

They know which artists to bring and when.

Instagram is a tribe

Twitter too

Redbull...known for extreme sports.

Consumers of Redbull walk with a certain swag and signature step.

They know what you beer drinkers don't know.

Let's talk about NIKE!

NIKE....known for performers who are willing to dare the odds, brave the odds and just do it!!!

NIKE has built themselves into a brand known for achievers.

It has become their signature.

Once you see a NIKE product, motivation and success from hardwork and determination comes to mind.

Ask yourself this, who is a NIKE person?

They aren't just regular sports people, they are goal getters, record breakers.

They are inspired to do something and just do it.

These attributes informs your choice of gadgets when you wanna buy a sport product.

So you go for doggedness and non quitters...you go for #NIKE!

It has grown beyond sports, now even artists, actors, musicians and regular people wear it to associate themselves with the excellence the NIKE brand and tribe oozes.

Know your tribe and build your brand to involve, revolve and evolve with your tribe.

Gain market share and consistently deliver class not crass.

Class evolves

Crass dissolves

Start projecting beyond just likes and simple comments and look forward to shares and serious-minded interactions.


Kingdavid Chinaeke Ofunne
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