The Authorpreneur

Let's talk apple today... Not the one Eve ate and gave Adam so he can have sense But the one the Adams of the millennials are using to lure the Eve's of today without sense, just to suck their oranges. I'm talking Steve's apple Not Eve's apple Apple has a crowd A cult A class One, everyone wants to belong to Do you know Apple has a fanbase family in tjr US and UK? Where people who use apple meet and greet, with even their own president!!! Yes, these strangers, connected by apple, leave their homes on a particular day chosen by them and gather in a fine restaurant, bar or garden. These people didn't build Apple Their fathers and mother's didn't build it They don't have shares They are not related to the owner of Apple Yet, they are die hard fans They will kill for it. You can't create anybody You can only relate with them through the power of communication. This is what communication does Apple has cre...

Chapter 1 If you wanna grow a brand You must move people from customers/clients/friends to a tribe(community). Quit settling for a hundred likes and feeling like a celebrity The true celebrity is smiling home to the bank, quietly. A 100 likes does not equal a hundred grand in your account. But 1 like can lead and open you to thousands of dollars worth of opportunity. But be careful who you move. It's like an APC die hard fan moving a PDP loyalist to his party gathering. Or a Titian trying to pull a Mercy supporter to their get-together. You can imagine the outcome. You must pull people who agree with your ideology. The people you have are the people you are...in other words, they Mirror and reflect you. The people you have are the principles you hold dear. This is true when you have moved them from customer or client to tribe and community. The attribute and idealogy you are is what you will use to poach and invite people. A wise CEO was asked du...

Not every communication is worth initiating and pursuing. Some people only deserve a response not a discussion. Don't give the privilege of a good discussion to a bad response person. Waste of intellection. The simplicity and emptiness of their conversation style, shows no effort was put into thinking and communicating. Such a person isn't worth more than one syllable word of your vocabulary, or five seconds of your time. They drain the life of your intellectual span. The best way to communicate with such people is not to communicate at all. They have nothing to offer you. Respond when necessary and move on. In essence, don't communicate with people who don't know how to have a proper conversation. I cannot be conversing with a yes, no and kk person in this 21st century This era where we have Art, Science, STEM, Technology, Space travel, Magic, Hollywood, Twitter, you just name it, to talk about!!! I will cut off from you. Most times the ...