The Authorpreneur

Chapter 3 Don't be Tribalistic! Be Vibalistic! What's Vibalistic Simple Do not engage with those that do not vibe with you. Vibe with those who share your values. There's vibalism in the digital tribe and community. Some individuals won't vibe to your tribe because they are not your followers and don't share the same values as your community. Just like tribalism exists, vibalism must exist in the digital space. The difference is, tribalism is evil and wrong. But you see vibalism...it is pure and necessary. Else your tribe will be a chaotic one. Cyberbulling and hatespeech amongst tribe loyalists and haters will run rampant in your tribe. Don't mistake having an audience as having a tribe. You can have a thousand friends yet score only 10 likes and 5 comments on your posts. But equate that to a hundred followers and you will score a 1000 likes and more than a 100 comments. How... It's not magic. It's tribe! Your...

Chapter 2 Learn to follow other tribes. Not quacks tribes. Those who have successful built their products from brands to tribes. Follow tribes like Apple, Pepsi, Coca-Cola. Learn how they have built their tribe. If you don't cream your ideas by learning, they will crude out. The tribe you want to create determines how much you will charge. Unilag is a tribe They have their own way and culture. They know their community. They know which artists to bring and when. Instagram is a tribe Twitter too Redbull...known for extreme sports. Consumers of Redbull walk with a certain swag and signature step. They know what you beer drinkers don't know. Let's talk about NIKE! NIKE....known for performers who are willing to dare the odds, brave the odds and just do it!!! NIKE has built themselves into a brand known for achievers. It has become their signature. Once you see a NIKE product, motivation and success from hardwork and determination c...

Chapter 1 If you wanna grow a brand You must move people from customers/clients/friends to a tribe(community). Quit settling for a hundred likes and feeling like a celebrity The true celebrity is smiling home to the bank, quietly. A 100 likes does not equal a hundred grand in your account. But 1 like can lead and open you to thousands of dollars worth of opportunity. But be careful who you move. It's like an APC die hard fan moving a PDP loyalist to his party gathering. Or a Titian trying to pull a Mercy supporter to their get-together. You can imagine the outcome. You must pull people who agree with your ideology. The people you have are the people you are...in other words, they Mirror and reflect you. The people you have are the principles you hold dear. This is true when you have moved them from customer or client to tribe and community. The attribute and idealogy you are is what you will use to poach and invite people. A wise CEO was asked du...