Chapter 2 Learn to follow other tribes. Not quacks tribes. Those who have successful built their products from brands to tribes. Follow tribes like Apple, Pepsi, Coca-Cola. Learn how they have built their tribe. If you don't cream your ideas by learning, they will crude out. The tribe you want to create determines how much you will charge. Unilag is a tribe They have their own way and culture. They know their community. They know which artists to bring and when. Instagram is a tribe Twitter too Redbull...known for extreme sports. Consumers of Redbull walk with a certain swag and signature step. They know what you beer drinkers don't know. Let's talk about NIKE! NIKE....known for performers who are willing to dare the odds, brave the odds and just do it!!! NIKE has built themselves into a brand known for achievers. It has become their signature. Once you see a NIKE product, motivation and success from hardwork and determination c...
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