Not the one Eve ate and gave Adam so he can have sense
But the one the Adams of the millennials are using to lure the Eve's of today without sense, just to suck their oranges.
I'm talking Steve's apple
Not Eve's apple
Apple has a crowd
A cult
A class
One, everyone wants to belong to
Do you know Apple has a fanbase family in tjr US and UK?
Where people who use apple meet and greet, with even their own president!!!
Yes, these strangers, connected by apple, leave their homes on a particular day chosen by them and gather in a fine restaurant, bar or garden.
These people didn't build Apple
Their fathers and mother's didn't build it
They don't have shares
They are not related to the owner of Apple
Yet, they are die hard fans
They will kill for it.
You can't create anybody
You can only relate with them through the power of communication.
This is what communication does
Apple has created a communication that everyone wants to be a part of
They speak in a way you want to belong to
They tell you they think differently, so you join the family believing you too will think differently
That's the power of communication
They are loyal customers.
Listen to this...
Everybody is not your crowd
But everybody want to belong to something
So, find your crowd
And talk to them until they become your number one die hard fan
Don't just know how to sell
Know also why people buy
And people don't like people telling them what to do, especially adverts and promos, selling!!!
So don't sell products, tell stories
Because everyone loves a good story
If you can't tell your story, come, I'll tell it for you at a price.
Together, let's tell a story that glorifies the brand you are or have.
Kingdavid Chinaeke Ofunne
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